Thursday, November 28, 2019

Ben Folds Five Essays (421 words) - Ben Folds, Live, Darren Jessee

Ben Folds Five Ben Folds Five Ben Folds Five is a band who started in 1994. Ben Folds Five is a trio not a quintet, which it is often mistaken for. The band originated in Chapel Hill, North Carolina. Ben Folds Five is known for it's half punk and half alternative sounds. The famous band Styx and the famous band Journey have given Ben Folds Five music the title of ?punk rock for sissies.? In the late 1980's, Ben Folds played bass in a band called Maj=sha. The band was not very successful. Maj=sha only cut one record not giving itself a big name. In the early 1990's, he played drums in a group called Pots and Pans. Folds then moved to New York after Pots and Pans broke up. He did some theater work and signed a publishing deal with Sony Music for his singing. This publishing deal allowed him three weeks to return to Chapel Hill and form a new band. Ben Folds Five then originated. The trio includes three band members with much experience under their belts. The lead singer and pianist Ben Folds has been in many bands mentioned earlier. The bassist Robert Sledge formerly played with a band called The Toxic Popsicle. The drummer Darren Jesse was a former member of Limbo. Soon after the trio got together, they released a single, ?Jackson Cannery,? which lead to a deal with a New York based publishing company called Caroline. Ben Folds states he feels more comfortable in littler towns like his own back home. So for their first year or two, they only stayed in local towns and small towns across America to perform. Getting the piano sound popular was not easy for this band. The sound popular then was the grunge distorted-guitar sound. Ben Folds knew it was going to be tough to become popular without that guitar sound. But still persued his dreams. Folds states, ?I won't compromise-we just don't play if there's no piano. If you compromise with people, you're screwed in this industry. It's like walking into class on the first day, and if you're a geek, kicking someone's butt so that no one will mess with you.? This statement stuck with him his whole career. It was printed in numerous magazines across America. Today Ben Folds Five travels across America still doing live concerts and touring with other bands. Ben Folds Five really hit the charts with their only number one song ?Brick.? With this original sound of only a piano, bass, and drums, I feel this band is bound for great success. They have original music along with their own original sounds. Bibliography www.benfoldsfive.com Music

Sunday, November 24, 2019

Free Essays on Sidoinne Collettes The Hand

The Hand Since the early 1900s, women have been stereotyped to be the homemaker. The one who takes care of the children, cooks, and cleans. Some women quietly take their place in the home once married, but others have ideals the marriage will be different and more equal. In Sidonie Colette’s, The Hand, the bride reformulates her opinions about gender roles in marriage during the 1920s after discovering her husband’s hand, and what it represents. â€Å"I’ll tell him not to varnish his nails† (Colette 229). The quote expresses the bride’s equality to the man, the fact that she has a say in what he can or cannot do to his nails. The young bride is very excited to be starting this new â€Å"scandalous life of a newlywed†. She believes marriage is a joyous joining of two people that begins a life of partnership. â€Å"She proudly bore the weight of the man’s head† (Colette 228). As the story moves on, she discovers this hand, the hand of her new husband, and it is â€Å"big, larger than my whole head.† She compares the hand to a king crab and a knife. She cringes at the fact she’d kissed that very hand. The wife then discovers her true role as a new wife, to be submissive and controlled. â€Å"Then she concealed her fear, bravely subdued herself, and, beginning her life of duplicity†¦..she leaned over and humbly kissed the monstrous hand† (Colette 229). As the bride’s perception of the hand changed, her perception of the man changed as well. She no longer saw him as her knight in shining armor but as an animal, who’d come to control her. She was frightened by the hand and what it represented. The setting reinforces the intrusion of her life. They are lying in their bedroom together. We think of our bedrooms as a sacred place where we can get away from anything going on in the outside world. Now she is scared in her bedroom, an intrusion of reality. The reality that she does not know anything about the man she is now going ... Free Essays on Sidoinne Collette's The Hand Free Essays on Sidoinne Collette's The Hand The Hand Since the early 1900s, women have been stereotyped to be the homemaker. The one who takes care of the children, cooks, and cleans. Some women quietly take their place in the home once married, but others have ideals the marriage will be different and more equal. In Sidonie Colette’s, The Hand, the bride reformulates her opinions about gender roles in marriage during the 1920s after discovering her husband’s hand, and what it represents. â€Å"I’ll tell him not to varnish his nails† (Colette 229). The quote expresses the bride’s equality to the man, the fact that she has a say in what he can or cannot do to his nails. The young bride is very excited to be starting this new â€Å"scandalous life of a newlywed†. She believes marriage is a joyous joining of two people that begins a life of partnership. â€Å"She proudly bore the weight of the man’s head† (Colette 228). As the story moves on, she discovers this hand, the hand of her new husband, and it is â€Å"big, larger than my whole head.† She compares the hand to a king crab and a knife. She cringes at the fact she’d kissed that very hand. The wife then discovers her true role as a new wife, to be submissive and controlled. â€Å"Then she concealed her fear, bravely subdued herself, and, beginning her life of duplicity†¦..she leaned over and humbly kissed the monstrous hand† (Colette 229). As the bride’s perception of the hand changed, her perception of the man changed as well. She no longer saw him as her knight in shining armor but as an animal, who’d come to control her. She was frightened by the hand and what it represented. The setting reinforces the intrusion of her life. They are lying in their bedroom together. We think of our bedrooms as a sacred place where we can get away from anything going on in the outside world. Now she is scared in her bedroom, an intrusion of reality. The reality that she does not know anything about the man she is now going ...

Thursday, November 21, 2019

No Essay Example | Topics and Well Written Essays - 3000 words - 2

No - Essay Example Competitive rivalry The competition in the automobile industry is relatively high since the companies have flooded the market thus offering customers’ a number of choices. This high competition result to companies earning low profits since the costs of the entire competition will also be high. Moreover, Better Places will face competition from other energy producers such since they all struggle to occupy a stable position in the market. A number of oil companies have linked with major car producers across the globe whereby they make lots of profits are being made. Threat from new competitors The industry dealing with hybrid electric vehicles is stable and well established. It has maintained a significant average annual growth for many years. Thus, the potential level of threat from the new competitors is categorized as medium. This is because competition in this industry is already high hence it is quite discouraging for the new companies that are struggling to get into the ma rket. However, one of the largest threats is from the new competitors that are environmentally conscious in their lines of production. Threat from consumers Consumption begins with wholesalers and retailers who demand lower pricing for the products. Large retailing businesses sell the product to many users whereas internet marketers or retailers cover a broader region in terms of sales. All these customers opt for Better Place’s Auto’s product because of its convenient price and distribution. However, the demand for low pricing is a major threat for the company since raw materials and other production costs are too high in the car manufacturing industry. Threat from suppliers of raw materials As the trend of car fashions change from time to time, there is need for quality and modern products from the vehicle industry. Thus, for Better Place to maintain its position in the market, it should maintain its good relationship with suppliers since the prices of raw materials are fluctuating in the industry. This would enable the firm to acquire the relevant materials for its production at reasonable prices, or else, when the relationship is poor, the company would have some difficulty obtaining the raw materials for production. Threat from close substitutes Most likely, competitors who are coming up with similar products that are environmental friendly are a greater threat to Better Place. It is expected that all the products from the company would outplay products from other companies with unparalleled quality and uniqueness. A Company such as Honda Motors is among the oldest manufacturers in the car industry thus products from such company can pose a threat to the company’s products because of the famous name. Customers consider product differentiation since there are so many vehicles in the industry with the same features hence there is little threat from substitutes. 2. Scenario Planning Scenario planning enables a firm to describe what is ea sy and possible to attain over a specific time frame. It permits specification of particular objectives which are supposed to be attained in a sequence of both investment and implementation decisions. It therefore helps a firm to plan for the entire project regardless of the obstacles that might come along the way. The following steps are depicted in the Better Place plan: Identification of Stakeholders The company identified stakeholders whose interests were similar to the founders’

Wednesday, November 20, 2019

Worksheet 5 - NORA ECCLES HARRISON MUSEUM OF ART Assignment

Worksheet 5 - NORA ECCLES HARRISON MUSEUM OF ART - Assignment Example It is a multinational retail company that sales general merchandise and groceries. WALMART is one of the most valuable companies in the world, the leading retail company and the largest public company. WALMART Company being a business organization, there is need for human asset retention in the human resource sector. This is important for labour provision and daily operations of this company. The retention of human asset can be achieved through SWOT analysis of this company. In each and every year, the company spends millions on labour related lawsuits. This is due to criticism on the poor working conditions, low wages and female discrimination. This makes the company lack skilled and experienced personnel. Cases of employee turnover are very rampart and the company spends much on employee training. This is associated to low trained personnel who are poorly paid. WALMART lacks differentiation from its competitors and faces negative publicity from the many cases of bribery and poor working environment. Improvement of the working conditions, increase in the payment and wages and also good employee training will ensure a strategic plan for human asset

Monday, November 18, 2019

Computer Security Essay Example | Topics and Well Written Essays - 750 words - 3

Computer Security - Essay Example Their main result being that vulnerability disclosures mostly lead to a negative and critical change in the market value for a software developer. A solid base for the formation of their argument against information sharing is due to the realization that on average, a vendor loses approximately 0.6% value in stock price when a vulnerability is reported; This being about a 0.86$ billion loss per vulnerability announcement. The Organization of Internet Safety (OIS) defines security vulnerability as a flaw within a software system that can cause it to work against its original design and make it prone to outside manipulation. With the rapid advancement in technology and the internet evolution information sharing has peaked to a new level. This despite its advantages in terms of rapid information sharing also brings to surface the increased chances of vulnerabilities being exposed. As a result not only are software security products like firewalls at a risk but software like operating sy stems and enterprise software can also be manipulated to create security related attacks; Hence providing another aspect that goes against information sharing due to the presence of vulnerabilities. Further examples in terms of a study by NIST in 2002 can be observed which estimated the cost of faulty software at $60 bn per year. Most prominent are incidents like Cod Red virus and the Melissa virus in which hackers exploited flaws in the software and caused enormous damages. Moving on to some arguments in favor of information sharing despite the existence of vulnerabilities we see that prior literature suggests that software defects don’t necessarily lead to a loss in market value of firm. This is due to two main reasons; firstly because the End User License Agreement limits the liability of the software developers encouraging them to facilitate information sharing despite the costs. Second due to the general philosophy held by software stakeholders that it is a uniquely comp lex product which will have understandable defects. A key example here is that of the numerous vulnerabilities present in Microsoft and yet its products are not associated in any way with low quality simply because of the huge user base that it holds in terms of information sharing. Arora, Telang and Xu (2004) look at a more optimistic picture of the vulnerability aspect and argue in favor of information sharing as their study leads them to the conclusion that disclosure can force vendors to release patches quickly. Arora, Caulkins and Telang (2003) follow suit and they discover that larger software vendors find it optimal to rush product into market and then invest in post launch patching hence saving overall product costs and using vulnerability to their advantage. Externality is defined by economists as a situation in which an individual’s actions have economic repercussions for others. It is important to note that in these instances the fact that there is no compensation is of critical importance. Externalities are divided into positive and negative. In negative externality the consequences are mostly known, for example the effects of environmental pollution caused by a plant and the way it might have an impact on the neighboring

Friday, November 15, 2019

A Swot Analysis On Pizza Hut Marketing Essay

A Swot Analysis On Pizza Hut Marketing Essay SWOT Analysis is one of several strategic planning tools that are utilized by businesses plan, gives overall direction to an organization within its chosen environment, guides allocation of resources and efforts. SWOT analysis also provides information that is helpful in matching the firms resources and capabilities with the competitive environment that it operates. Other than this, the process of SWOT involves four areas of consideration: strengths, weaknesses, opportunities, and threats. It should be noted that when identifying and classifying relevant factors, the focus is not just on internal matters, but also external components that could impact the success of the project. Strengths are defined as the positive attributes of the organization, which are within the organizations control. Such as, specialist marketing and advertising skills, patents, introduction of new and innovative product or service, cost benefit through proprietary knowledge, strong reputation. Weaknesses is f actors that are within the organization control and can easily be improved. It is necessary to take care of your weaknesses because these factors can detract you in achieving your goals and objectives. Opportunities is portunities are the external factors that are providing benefit your business directly or indirectly. Such as, market growth, careful research about market, market size. Threats these are also the external factors, which are not in organizations control, but they can seriously damage your organization mission. Threats include competition, economic crises, earthquakes, competition, price war, new regulations. Pizza Hut is the company owned by Yum! Brands in 1997 by Wichita and Kansas. The headquarter is located at Texas USA. The company is engaged in restaurant industry producing wide range of pizzas, pastas etcà ¢Ã¢â€š ¬Ã‚ ¦ By 1972, with 314 stores nationwide, Pizza Hut went public on the New York Stock Exchange under the stock ticker symbol PIZ.In 1977, Pizza Hut was acquired by PepsiCo, who later also bought KFC and Taco Bell. In 1997, the three restaurant chains were spun off into Tricon, and in 2002 joined with Long John Silvers and AW Restaurants to become YUM! Brands. Pizza Huthas opened Pizza Hut Express which specializes in small 6pizzas. The oldest continuously operating Pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district known as Aggie Ville. 2.0 SWOT for Pizza Hut 2.1 Strengths The strengths of Pizza Hut is the main strengths of company is their focus on their product and services. Added to that is the ambience or the facility which is not under the category of fast food but a restaurant. The idea of creating this kind venue is to provide the bond between families and friends. Another factor is the on-going efforts of the restaurant to provide the healthier pizza. It is because they found out that there is a percentage of their target that is health conscious. The idea is to strip or cut off the unnecessary calories and fats when the cheeses is added to the dough. The product reinvention did not stop there as the company included to their menus that news tastes and combination of different pizza which is according to the tastes and preferences of the consumers. To gain additional trust from the market, the company pursues their research and develops pizza dippers, as another answer to their never-ending customer demands. 2.1.1 Weakness Pizza Hut is identified as the largest users of cheese that affects the pizza hut branches that lacks the supply of cheese. The problem with alternatives is eventually identified buy the consumers and there is a narrow choices for substitutes. Other than that, the company reported that they incurred high cost in terms of their production, the root of this problem is on the intense competition and their pizza reinvention just to satisfy the taste buds of the customers. As a result, the overhead cost pushed the restaurant branches to have additional charge, not knowing that because of their action, there is more probability to lost most of their consumers. 2.1.2 Opportunities Pizza Hut opened lots of doors through their pizza reinventions or product innovation. This is evident in the increase on the revenue and increasing brand loyalty with their customers. Their service and products are outstanding and the offered new taste combinations and expansion of the varieties of menus also touched their pastas, beverages, and desserts. As said earlier, the opportunity is also part of the marketing strategy of the company to provide the proper utilization of the technology through their online-ordering system. The use of landline is still viable but the evolving world of technology where almost 70% of their customers is sitting in front of the computer gives the company bright ideas to establish their relation with them, with their customers own convenience. 2.1.3 Threats Many companies are bothered by the high competition and Pizza Hut is not different from those companies. Competition really gets the firms to push their limitations and boost up the needed investment just to answer the risky competition. Pizza Hut is also concerned with their customer satisfaction and most of the extensive research and development is allotted to the needs of the customers. The roles of prices, promotions, advertisement, and delivery systems make the competition too risky and lead the customer in some series of confusion. When there are many options, the customers find it hard to choose and sometimes lead to dissatisfaction. 2.2 Market share In the near of the place have a Pizza Hut. Their business is good from many customer. There are many ways to other a pizza and their add-ons in Pizza Hut. The customer can choose whether the order can be made by call or by online. In call ordering, the customer will dial a specific number that been assigned for pizza hut call centre. Here, a customer will be asked about their name and address. The detail will be stored in a database therefore when the same customer call again, their address are already been identified. The customer then can state their order and the staff that work in call centre will double check the order for confirmation. The staff will detail the time of delivery and the price for the customer to stand by. After a certain time, the order will be delivered to the customer. The customer will pay the price and enjoyed the pizza. For online ordering, IT infrastructures are totally involved. The customer needs to log in to Pizza Hut (Malaysia) website using internet. From there, they need to log in. If the customer is a first time using the services, therefore, the customer needs to register. In the registration, the customer will need to fill up a form that asked about the details of the customer such as name, identity card(IC), address, phone number and others important details and will be stored in a database. The interesting fact that using online ordering in Pizza Hut is that the customer can save their favorite choice of menus for future order. Then, the customer will state the order and check the order before checkout. After checkout, the customer will need to pay using Maybank2U.com.my. A transaction authorization code (TAC) is needed for security reason. After payment had been settled, there will be an email sent it to the customer to confirming the order had been received. The customer will received the order by delivery within hour or on the specific date that been selected by the customer itself. Why are there good of business The fast food self-service concept like KFC, McDonalds, AW and Marrybrown seemed to draw more lunch time crowd compared with Pizza Huts dine-in concept of catering mainly to dinner crowd. This causes a major restaurant space slag and wasted capacity due to timing difference. But then, Pizza Hut Malaysia is part of KFC and strategically, this is a niche over second generation type of restaurant practiced by Dominos Pizza What Pizza Hut may attempt to do is to introduce a fast food lunch package consisting of a slice of pizza, garlic bread, coleslaw/salad and a Pepsi and pricing the lunch pack equal or cheaper to the fast food counterpart to draw lunchtime crowd. Most office workers have only one hour and speed of service is key to its success. This will definitely increase sales turnover and eventually proliferate the pizza eating culture in Malaysia. Pizza Hut restaurants are centrally located and combine modern dà ©cor with the atmosphere of a classic, traditional restaurant. The comfort of our restaurants, their carefully designed lighting and modern music, create an attractive environment. All our restaurants have air conditioning. Our sanitation network and our strict adherence to the rules of the health inspectorate ensure that all our restaurants are clean and hygienic. Conclusion Pizza Hut has many targets which it has achieve in a given period of time. The time-period is mostly a tear. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets. Pizza Hut has built the strong reputation of its brand throw giving the quality products and earned the respect from its customers. Its innovation and quality with commitment took higher and higher during past few years. But still the company is planning to go and capture more market share. The employees and the management know what they have to attained through the targets which have been put to them and the plans they have assumed help them recognize the way they will accomplish the objectives. Similarly, Pizza Hut has diverse targets set to the mand they have adopted different strategies to su ccessfully achieve the targets set. 1.0 Introduction The factors which influence a decision are also termed as its environment. The environment can be Internal, can be controlled by the organization; Micro, specific to the industry and is different for different industries; and lastly Macro, generic in nature and impacts the whole business environment. The Macro Environment includes all the factors which are external to the firm and which cannot be controlled by the organization. And also they are not specific to any industry but influence all the firms but the influence may be at different level. As a Marketing manager, on musty have knowledge of different factors which influences the marketing decision of a firm, And also since they are not controllable, one must adjust the decisions as per the changes in the environment. The Important factors comprising the Macro Environment of Marketing are Demographic, Economic, Socio-Cultural, Natural, Technological and Political-Legal. Influence of each factor shall be discussed in detail in the following parameters. 2.0 Macro-environment factors would impact on the operation of Pizza Hut of Malaysia 2.1 Demographic factors The demographic factors in the take-out pizza industry have provided new positive opportunities for companies in the industry. Now day, Pizza hut have many ways to order. Many people like to use the number specially to order the pizza from Pizza Hut. Pizza Huts general market segment is younger generation. But they go wide in this thing. They segment high incomes and business class families which can spend money on the best pizza sin the market. Pizza Huts global slogan is also describing its market segmentation that is Now its time to eat more. But in Pakistan, the slogan is Share the good times. Main age group is12-30 years. Pizza Hut Pakistan offers Halal foods to all its customers. Pizza Huts general market segment is younger generation. But they go wide in this thing. They segment high incomes and business class families which can spend money on the best pizzas in the market. Pizza Huts global slogan is also describing its market segmentation that is Now its time to eat more. Bu t in Pakistan, the slogan is Share the good times. Main age group is 12-30 years. Pizza Hut Pakistan offers Halal foods to all its customers. 2.2 Economic environment Economic environment is the factors that affect consumer buying power and spending patterns. For Pizza Hut, this part is concerned to the overall perspective for the economy. The macro economy of a nation has a huge impact on a business such as Pizza Hut. Factors in the economy include the gross domestic products, the unemployment and inflation rates, the foreign trade deficit and surplus. If the overall economy of a country is not favourable, lesser people will franchise Pizza Hut because they will most likely loss a great amount of money instead obtaining profits. 2.3 Natural environment Pizza Hut for being the first mainstream fast food chain to jump on the Natural wagon. I saw an advertisement today for Pizza Huts new Natural pizza. Whats so natural about this pizza. 1. Multi-Grain Crust (note not organic, not whole wheat, but a multitude of grains) 2. Sauce made-with organic tomatoes 3. Choice of new natural toppings (which from the images they showed consists of sliced tomatoes and begs the question are the rest of the toppings not-natural?) 4. All-Natural mozzarella cheese Its just yet another example of the bastardization of the term natural. Junk food purveyors of the world are all racing to slap the term natural on their packaging to win the hearts, taste buds and market share of pseudo-conscious consumers. 2.4 Technological environment The technological environment is about the new technology creates new markets and opportunities, replaces existing products and service. Also to research and development activity drives this sector, country spending on RD. Other than that, technological environment include government programs to encourage more and government agencies to regulate new product safety. The fast changes in technology nowadays have far-reaching effects in the business. The factors that have a huge impact are the research and development, internet and e-commerce, and new technologies. The research and development has effects on the business of Pizza Hut because through RD new products are developed for the business, the internet and e-commerce also contributes to the technological factors because through them customers can give feedback regarding the products of Pizza Hut which can also aid in the research and development, and the service of the company. Political environment Political environment is about laws, government agencies, and pressure groups, influence and limit organizations and individuals within a society, increasing legislation. And also increased emphasis on ethics and social responsibility. Business legislation is used to protect consumers, businesses, and the interests of society. It is the most difficult from the four factors because the attitudes and beliefs of people are difficult to quantify. Aside from the attitudes and beliefs, demographic factors such as population and life expectancy are also important aspects in the analysis of the social factors. The influence of the values and beliefs affects the business of Pizza Hut. For example in India beef or pork is not served in the Pizza. The changing trends in the taste of the consumers also play an important role in the external analysis of the environment. If the current trend in the society is being health conscious, thus consumers will demand that the foods be healthy. Its most di fficult from the four factors because the attitudes and beliefs of people are difficult to quantity. Aside from the attitudes and beliefs, demographic factors such as population and life expectancy are also important aspects in the analysis of the social factors. The influence of the values and beliefs affects the business of Pizza Hut. The changing trends in the taste of the consumers also play an important role in the external analysis of the environment, if the current trend in food is thai. Therefore Pizza Hut can add an additional food such as vietnarnese or thai soups. If the current treand in the society is being health conscious, thus consumers will demand that the food be healty. Cultural environment Cultural environment is an institutions and other forces that influence. Societys basic values, perceptions, preferences, and behaviours. Core beliefs passed on through family, reinforced by institutions and secondary beliefs are more open to change. Sometimes that peoples views of, themselves, others organizations, society, nature and the universe. Each country has its own specific culture which is called National Culture and can be defined as : The values, belief, attitude and norms shared by individuals from a specific country that shape their behavior and beliefs about what is important? Every global organization has its own culture which is called Organizational Culture. Pizza Hut manages in global environment by giving more importance and emphasis to the national culture than its own culture. 3.0 Conclusion Pizza Hut is company who business model had stood the test of time. Today they are an industry giant with name recognition and restaurants spanning the globe. The company has been able to retain market share despite efforts by competitors due to introduction of new products and services and the customer focus. Pizza Hut strives to achieve customer satisfaction and loyalty. They created a system in order to receive customer feedback in order to improve service. They also created a bonus structure which makes individual store managers focus on the customer experience. The bonus structure needs to be restructure to avoid the current situation of managers of poor performing stores receiving bonuses while managers of very profitable stores, receiving less if not nothing at all. The focus on the customer experience is a contributing attribute which separates the company from the rest of the competition. If your customer is satisfied and feels you are delivering good value, then loyalty will grow your business. A loyal, satisfied customer, is you best form of advertising. And also they are not specific to any industry but influence all the firms but the influence may be at different level.

Wednesday, November 13, 2019

Complementary Medicine Formally Provided in HealthCare System Essay

Complementary and alternative medicine (CAM) is a treatment or cure that is given additionally along with doctor’s care. There are many different CAMs such as acupuncture, hypnosis, yoga, massage and herbal therapy. They are very popular in Asia, especially among Chinese communities. However, the use of CAM is very limited in the health care system of many Western countries, including Canada, due to several reasons. In my point of view, it should be formally recognized and provided as a part of mainstream health care system. Firstly, people nowadays would prefer complementary and alternative medicine rather than conventional medicine. Secondly, the altitude of healthcare professionals has changed a lot, most of young physicians are now considering the use of CAMs into their practice. Finally, the government needs to regulate some of the CAM treatments so in order to promote the use of CAMs and create a better healthcare system. To begin with, there are four types of complementary and alternative medicine, which are categorized by Tataryn based on their own approaches (Kelner, Wellman, n.d.). While the first one is called Body, which focuses on diets, herbs and manipulation, the second type concentrates on thoughts and visions, called Body Minded. Body-Energy (Kelner, Wellman, n.d.). The third type, is about acupuncture, cure by touch (Kelner, Wellman, n.d.). The last one is Body-Spirit, using faith and prayers to cure (Kelner, Wellman, n.d.). Researches are being conducted by experts to determine whether CAM is safe enough to be in use and its effectiveness. Having said that, it is never easy to conclude these benefits. Experts are having troubles with some treatments like prayer. Despite all of its limitation, Canada is still p... ...h 2014, from National Center for Complementary and Alternative Medicine: http://nccam.nih.gov/health/yoga/introduction.htm#hed8 Kelner, M. & Wellman, B. (2003). Complementary and Alternative Medicine: How do we know if it works. Healthcare Paper: 3(5). University of Toronto. McFarland, B., Bigelow, D., & Kaplan, M. (2002, October). Complementary and Alternative Medicine Use in Canada and the United States. American Journal Public Health, pp. 1616-1618. Sewitch, M. J., Cepoiu, M., Rigillo, N., & Sproule, D. (2008). A Literature Review of Health Care Professional Attitudes Toward Complementary and Alternative Medicine. Journal of Evidence-Based Complementary & Alternative Medicine October, pp. 139-154. Ventola, C. L. (2010, August). Current Issues Regarding Complementary and Alternative Medicine (CAM) in the United States. Pharmacy and Therapeutics, pp. 461-468.